The rebranding of Aluprof SA is part of the new long-term strategy of the entire capital group Grupa Kęty in which an even greater place has been given to ecology, recycling, innovativeness and development of products, services and processes that respond to the challenges related to climate change, as well as to a sustainable approach to the development of our company. Our company's main ambition is to be climate neutral by 2050.
Complementing the refreshed logo is the new slogan that reflects the company's main idea: "Let's build a better future." This also became the inspiration for this year's promotional campaign under the name Future Builders. Details of activities planned in this regard will be announced soon.
We invite you to read the letter about this rebranding written by Tomasz Grela, chairman of the board of ALUPROF SA. The letter can be found here.
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