No competition on sustainability and circularity

This year I had the opportunity to take over from Bart de Weger as director of profine Netherlands. He had been with profine Netherlands for over 40 years, of which at least 30 years as director. His strong vision, passion and the stable team around him have made K-VISION frames the choice of professionals in construction. With a select number of partner frame manufacturers, there has always been a focus on quality, innovation and sustainability.

The Netherlands circular by 2050?

Our mission is to build on this foundation and reinvigorate the themes that have become undeniably big in these turbulent times and have gained momentum through corona. In a
world in which resources are becoming scarcer, a million homes must be built and our health is paramount, we must step forward with our partners, join hands and work toward vision of a better world. 

There is only one earth, so it is up to all of us to treat it with care for future generations. Therefore, in the coming years, we will work passionately towards the goal of "The Netherlands Circular in 2050.

Not words but deeds

I believe that on sustainability and circularity you should not pursue competition, you can be a frontrunner and a pioneer, but at the end of the day it is about taking action together. 

That's why we like to work with partner frame manufacturers to ensure a closed loop and use independent organizations like Kiwa to have our processes assessed and optimized. The Kiwa Covenant Circular Business and K-VISION ReFrame; the plastic window frame consisting of 100% recycled material are concrete steps. 

Not words but deeds. Thus, sustainable, circular entrepreneurship becomes the logical standard. Together with
chain partners and like-minded people, I like to exchange thoughts on circular entrepreneurship. Please feel free to
contact me for a cup of coffee via Teams/ Zoom or after corona in person.