Unique roadshow drives into Benelux at the end of May

At MACO Beschläge, they like to make the connection. On all fronts. In the form of the MACO Innovation Tour, the spectacular roadshow that will also visit the Benelux countries at the end of May, the total supplier of window, door and lift-and-slide hardware is taking this line even further.

With this tour, the company literally puts the strength of the MACO Group on the road: during the period from September 2022 to June 2023, the company presents its innovations and proven classics at more than eighty stops. Visitors can also glimpse into the future. For example, they will be presenting the new INSTINCT locking system and the now available M-TS locks.

It all happens from a specially designed 65 square meter show truck from which the Salzburg hardware specialist presents a versatile program that is unique in the window frame industry. 

"After starting in Slovakia and Poland, the show truck filled with windows, doors and sliding elements has visited the Czech Republic, Italy, Spain and France, among others," said Malika Jansen, responsible for marketing and communications within MACO Benelux. "At the end of May, all roads on fittings lead to Benelux." 

The tour ends in June in Germany, according to the tour schedule at www.maco.eu/ontour. 

Driven by INSTINCT

During the roadshow, MACO immerses visitors in the world of innovation and design. At the same time, there will be ample opportunity to experience MACO solutions, network and discover what the future of the window frame industry could look like. "We also pay ample attention to sustainability, the new Evo surfaces and digital networking," Jansen explains the program. "However, the highlight of the tour will be the presentation of INSTINCT, our new fully electronic door locking system with which we are ushering in a new era. Indeed, this revolutionary invention solves locking and unlocking a door in a way never seen before." 

During the show, MACO will also once again introduce to the public the M-TS, the fastest and quietest motor lock in the world. Including the INSTINCT app, which was developed specifically for both the M-TS and the INSTINCT system. 

On to the Benelux

On Tuesday, May 30, the MACO Innovation Tour thunders into the Benelux. First, the truck can be admired for invited guests from May 30 to June 2 at two locations near the MACO site in Belgium. Then the show will travel on to the Dutch site in Zelhem, located in the delightful Achterhoek region, for a stay from June 6 to 9. 

"We are eagerly looking forward to meeting business partners and interested parties in person," Jansen said. "During the show we will give all visitors the opportunity to experience our products, services and systems live. In addition, we pull out all the stops to convince them in the show truck of the incomparable feel, appearance and operation of our innovations." In addition to a fascinating tour of the showroom on wheels, the daylong program has much more to offer. There are several presentations, workshops and tours, including one at a local winery and whiskey distillery. Finally, the roadshow is the perfect time to network extensively with fellow industry professionals.

Want more information about the MACO Innovation Tour or to register for this unique event? Please visit www.maco.eu/ontour.