Modern design for the heroal showroom

Opening of the completely renovated exhibition space at the company's location in Verl

The aluminum system house heroal has thoroughly renovated and expanded its showroom at the company location in Verl. All heroal products and services are presented in an area of around 440 square meters, where they are clearly divided into themes. The official opening was celebrated on May 3 and 4. The showroom can now also be used by heroal's subject specialists for consultation meetings with investors, architects and end customers.

"By completely revamping our showroom, we have created a communication platform that allows us to present our heroal system and service portfolio and innovations from different topic areas live and on an even larger scale. In addition, our subject specialists can use the showroom with its extensive range of products for discussions with customers and interested parties," explains Dr. Max Schöne, Managing Director of heroal. In addition to being used to show customers heroal's products and services, the showroom also plays a central role in introducing new employees. As a result, the showroom fulfills an important dual function.

Heroal's subject matter experts are showing tremendous interest in the new showroom. During the opening celebration, a lot of participants took the opportunity to get a personal impression of the new possibilities of the expanded exhibition area. The framework program with information stands, presentations on product innovations and services and tours of the heroal production sites was also very popular.

Structured structure with a comprehensive range of information

For the relaunch of the showroom, the previous exhibition area at the company location in Verl was redesigned and expanded to approx. 440 m². Even the foyer of the headquarters now welcomes visitors: here they get an immediate first impression of the heroal product world. For this, the aluminum system solutions for shutters, awnings, roller shutters, windows, doors and curtain walls are divided into different themes. The clear structure and discreet color design of the building bring the product world of

heroal visually in view. The digital signage and operation of the products on display allow visitors to get their bearings and get information quickly. The interactive presentation screens with a wide range of images and videos and further information are an additional help in this regard.

Clearly divided into nine areas, the showroom covers the core topics of heroal's product and service portfolio. The "Living Spaces" reception area provides a compact overview of the company. The "Commercial" area focuses on system solutions that meet the highest standards of function and design. Here, solutions for project construction are displayed using project door, curtain wall, sun protection and fire protection systems. One of the highlights is the heroal C 50 curtain wall system with various complementary systems and the new heroal FireXtech D 93 FP fire door system. The "Residential" department revolves primarily around private residential construction. Here the customer sees the comprehensive range of solutions from heroal for a comfortable, safe and individual home. Special highlights of the complete range for residential construction in the showroom are the entrance door, lift-slide door, security shutter and roller shutter systems from heroal. In the entrance area of the heroal Academy, partners can also experience live the terrace roof system heroal OR and its complementary systems - the all-glass sliding wall system heroal S 20 C and the vertical and horizontal awnings heroal VS Z OR and heroal HS.

Divergent themes and the innovative virtual reality tool

The topics "Design", "Comfort", "Sustainability" and "Details" offer customers further insights into the heroal product world. In the "Design" department, visitors to the showroom can take a look at the numerous possibilities of heroal designs and colors. The "Comfort" department presents solutions for more room comfort and healthy living spaces Here, we see the heroal S 77 SL lift-and-slide door with all-glass corner, a new corner solution for sun protection and the motorized operator heroal SF Drive, which is designed barrier-free with the drainage system heroal DS. In addition, heat-insulated versions of heroal window systems, samples of all insulation variants and options for heat insulation with shutters and blinds are on display in the "Sustainability" department. In the new showroom, heroal is also showing for the first time the clampable shading system heroal VS Z EM, which can be installed particularly easily and efficiently: something new in the product portfolio. The Cradle to Cradle Certified® product certification proves how sustainable the exhibited product range is.

Heroal's digital offering is also represented in the showroom. Here, trade specialists can find out about innovative solutions for all phases of a project, such as options for digital planning, product configuration, ordering and production. An innovative highlight in this area is a virtual reality tool with which heroal systems can be clearly visualized.

heroal professionals can easily schedule appointments and reserve the showroom

heroal trade specialists who want to visit or use the new showroom for their own events and discussions with architects, investors and end customers can make an appointment through their responsible contact person in the sales field service. In addition, you will soon be able to book the showroom for your own events via the online working environment for heroal trade specialists, the heroal Communicator.