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Innovation in product, production and branding

Innovation in product, production and branding

Good airtightness is crucial to meet these more stringent energy performance requirements. Wilms, a specialist in sun protection, roller shutters and outdoor living products, introduced the ShutterX® a roller shutter with a focus on airtight construction. At Polyclose, the company is highlighting this product. Wilms also recently invested in a new production line to meet the increasing demand for screens, and to celebrate its 45th anniversary, the company is rebranding itself with a new logo.

Roller shutter for airtight buildings

With traditional built-in roller shutters and surface-mounted roller shutters, you could never get good results in a blower door test until now. After all, a home could not be airtight with these products. Anyone who wanted to install a roller shutter also had to remove part of the insulation in order to mount the box. This created a construction node, through which heat could easily escape from inside to outside. Moreover, there was a risk of condensation occurring on the interior wall where the box was in the cavity wall. Windows combined with such shutters could also never be fixed at the top against the interior wall, and thus the installation often lost much of its strength.

Innovation in product, production and branding 1

The ShutterX® shutter is concealed airtight in the cavity wall without touching and perforating the interior wall.

 

“To do away with all the problems mentioned above, we developed ShutterX®, an innovative roller shutter that is guaranteed to be airtight. This shutter, invisibly integrated into the façade, is concealed airtight in the cavity wall, without touching and perforating the inner wall. The insulation that is removed from the cavity makes room for a composite reinforcement profile that is integrated into the inner wall at the level of the box and takes over the insulation value of the missing cavity wall insulation and even improves it,” says Wilms' marketing manager Andres Lesire.

“In addition, the window can be attached to the interior wall from the top. A window with roller shutter ShutterX® is finished all around in the daylight opening with insulating construction boards, as a barrier between the cold outside and warm inside air. To avoid cold window sills in winter, a composite window support profile is used, on which both the interior and exterior window sills rest.”

New ready-to-wear line for screens

At Wilms, they strongly believe in the principle of vertical integration. The entire production and headquarters are therefore at the same location. In addition to its own extrusion lines, forming machines, powder and wet coating plants, the company even has its own transport. This structure guarantees not only unparalleled service but also impeccable, high quality and reliable delivery times. To meet the rapidly increasing demand for screens, the company recently invested in a new production line.

Innovation in product, production and branding 2

At Wilms, they strongly believe in the principle of vertical integration. The entire production and headquarters are therefore located at the same location.

 

Rebranding and new logo

Wilms develops and manufactures products that nobody wants to see, but everybody wants to have. Sun protection and roller shutters, for example, should provide a comfortable indoor climate and increased security, but are preferably mounted invisibly in the facade. Thanks to a strong R&D department, the company remains a trendsetter in the market. “We continue to strive every day to develop innovative products and optimize existing systems in order to always be one step ahead of the competition,” says Andres Lesire. “In 2020, Wilms will exist exactly 45 years, and we don't want to let that pass by lightly. Therefore, in addition to our innovative products, we are also unwrapping a rebranding and a new logo at Polyclose.”  

POLYCLOSE - BOOTH 1380

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