Maximum focus on product innovation and practical information for partner and end customer

In order to continue to grow, it is important to reinvent yourself once in a while. At DAKO, they have fully understood this with the development of new innovative systems, such as the DA-Skyline sliding system, as well as an adjusted, more practice-oriented communication to partners and end customers via a renewed website and newsletters.

Innovative sliding system

Over the years, DAKO has built a strong reputation worldwide when it comes to the development and production of windows, doors, sliding systems, roller shutters and garage doors. The company always tailors new products to the information it receives from consumers in different countries.

"The most recent example is the DA-Skyline, which responds to the demand for large glazed areas with unobstructed views to the outside," explains sales manager Bruno Vastmans. "This sliding system is equipped with an innovative technology that makes it possible to hide the frame in wall, floor and ceiling. This means that there is less profile and less sill to be seen, creating unlimited panoramic views and a barrier-free transition between house and terrace. We can realize immense sliding doors up to 12 meters wide and 4 meters high, without sacrificing thermal insulation. This year we also plan to introduce fixed windows with the same slim profiles."

Practice-oriented communication

Product innovation is extremely important for the further development of any business. But correct communication also plays a crucial role. In this respect, DAKO has taken new steps with an updated website and a different approach to newsletters.

"Our job is to work with our partners to help end customers choose right windows and then maintain them correctly. After all, that investment has to last for years," says the sales manager. "The days when technical features were the only factor determining the choice are long gone. Today you have to inspire people, entertain and also provide practical support. For example, end customers will find lots of pictures on our website, we have now also converted the installation instructions for distributors into YouTube videos, and through our newsletters the craftsman receives useful tips that he can also share with his customers, for example around glass cleaning."

Representation and distribution

Finally, the manufacturer continues to strive for a dense distribution network, where customers can find a DAKO distributor within a 40-km radius each time. "For Belgium, we have our own representative on the road and a local network of partners," concludes Vastmans. "We also want to take further steps in the Netherlands. That is why we are looking for a representative and additional partners. These should help to strengthen our name and products in the market."