GEALAN's "We create the frame" campaign launched

With its profiles, GEALAN is a real trendsetter for PVC frames and doors. Moreover, it develops innovative solutions that offer its partners and customers real added value. "We create the frame" - under this slogan, the provider of PVC systems now confidently reveals the broad outlines of its new campaign: namely, that it has much more to offer than innovative (frame) frames.   

GEALAN manufactures PVC profiles from which window frames are made. More than fifty years of experience and innovative technologies are in every GEALAN profile. 

But GEALAN's expertise goes far beyond that. With the new campaign "We create the frame", GEALAN wants to highlight its extensive range of services in a clear and authentic way. And in a way that suits its target groups: namely comprehensibly prepared and described for architects and planners, frame manufacturers and distributors... - but just as well for private customers, who ultimately live with and live alongside GEALAN's solutions. 

The framework around the PVC framework 

What do partners and customers need even before completed profiles when it comes to their planning and business models? How can GEALAN support the processing, assembly, promotion and sales of new frames and doors? What customized software solutions help GEALAN customers in their daily operations, when these PVC profiles have long since become new products? Here GEALAN creates a well-thought-out framework around the actual PVC framework: digital tools and expert contact persons support planners, subcontractors and distributors. Service and further training provide GEALAN customers with practical training for their daily work - so that they can concentrate on what is essential: modern, technically perfected window frames, doors and sliding systems. 

Thinking in an even bigger picture: sustainable thinking and action at GEALAN has been protecting the environment and resources for more than 25 years. Our PVC profiles already consist largely of recycled material. We rely on green power and efficient processes. This can be verified - and in many areas as an industry pioneer. We create the frame.  

What does this campaign offer? 

Be it high-end products and technologies, digital solutions, useful advice and services: GEALAN has incorporated them into video clips and explained them on the web. Compiled for all target groups - with topics they really need. 

GEALAN compact in eight video clips and 13 web pages 

The core of the campaign consists of eight video clips that specifically show what GEALAN has to offer by target audience and topic. To continue and deepen these topics, 13 web pages were created. Thus, every visitor to the digital campaign environment is introduced to GEALAN and its expertise exactly in the way he or she finds interesting and useful. And by the way, not only in German: as a company operating throughout Europe, GEALAN has created an international campaign - with commercials and web pages in a total of 18 languages! 

The ideal starting point for all visitors is the campaign page "We create the frame.", which provides an initial overview and explains the background of the campaign in more detail. From there - target group oriented - architects and planners, manufacturers and distributors as well as private customers are directed to the web pages specially created for them. 

Window manufacturers and distributors for example, are taken into the world of GEALAN systems and products that are important to them. They also learn about the great potential of the digitized window frame industry of the future and get to see real added value for their business development.  

Architects can see for themselves how GEALAN's digital tools make their frame planning much easier. GEALAN has the solution ready to turn any vision into reality. 

Also private clients who want to be inspired by the possibilities offered by GEALAN, are in exactly the right place on the campaign's new web pages: in addition to modern building and home trends, they will find, for example, smart ventilation solutions and easily retrofittable burglar protection.  

Of course, the new GEALAN campaign "We create the frame" is not just on the aforementioned web pages: both online and offline, numerous advertising motifs, posters, social media posts, video clips and photo galleries show how GEALAN is developing the frame business of the future far beyond traditional profile production and actively supporting its customers and partners. 

Authenticity first: 100% GEALAN, 100% from the region 

What was important in developing this new presence? The GEALAN campaign must be authentic - from the development of concepts to the creation and production of videos, copy and photos. Created in-house, with the involvement of the target audiences being addressed. Understood, because written in the language of GEALAN's partners. Presented in entertaining video clips and aptly illustrated, so that it quickly becomes clear in which areas GEALAN offers real added value. 

Without actors, without artificial stages 

"We create the frame" - this is not only the title of GEALAN's new campaign, but it also describes our path towards it: only real "GEALANis," that is, our employees, have developed this campaign and can be seen in the motifs and commercials. In this way, they create the framework for the campaign on their own initiative. No actors have been booked for the GEALAN campaign.  

Based on some initial ideas, content was jointly developed. Concepts were initially presented to manufacturers, distributors, architects and end customers: "Are we addressing topics that are relevant?", "Do people understand our message?" and "Is it really us?" were the crucial questions. It quickly became clear: Only with feedback from crucial partners and many constructive colleagues could the central theme of the campaign finally emerge.  

From the concept to the commercials, web presence and ads - all of these are 100% GEALAN. And 100% regional - because all the motifs and clips were created around GEALAN's two German locations in Oberkotzau and Tanna: strobes, red lights for shoots and buzzing drones could be spotted for days in local gardens, over sports fields or at processors in the immediate vicinity. And created the GEALAN campaign motifs that now travel from the region across Europe. 

The campaign will be played throughout Europe for several months starting in February 2022. The aim is to make GEALAN and its expertise widely known and thus sustainably strengthen the brand of the PVC systems supplier. 

We take you on a journey through the world of GEALAN -  
"We create the frame" begins here:  

https://www.gealan.de/nl/we-create-the-frame

Even more behind-the-scenes insights from "We create the frame":  

https://www.gealan.de/nl/we-create-the-frame/over-de-campagne