WILKA meets virtual reality

Therefore, alternative options are being sought everywhere. This also applies to trade fairs. Here, WILKA Schließtechnik GmbH from Velbert relies on virtual reality applications.

Since early November, customers and interested parties have had the opportunity to find out about product innovations and further developments at the virtual WILKA exhibition stand. "Our virtual exhibition stand is not just a digital copy of our real exhibition stand," says WILKA Managing Director Robert Schlieper. "Virtual reality also makes it possible to create imaginary experiences for visitors that cannot be experienced any other way." The spectrum ranges from tours of the trade show booth to virtual WILKA employees and controllable 3D product graphics. Unlike real trade shows, WILKA Schließtechnik's virtual booth will not only be open for a limited period of time. It will be permanently available, as a showroom, to all customers and interested parties and will also be continuously expanded. "Trade fairs have always provided a good platform for exchanging information about the market and presenting product innovations," explains Robert Schlieper. "With our virtual exhibition stand, we want to offer our customers and interested parties the opportunity to easily inform themselves about our products and developments even in these difficult times. And this in an interactive way, concisely and at a glance.

Interested parties can access the virtual WILKA booth via the link https://messeNL.wilka.de. WILKA Schließtechnik GmbH regularly informs about product innovations on the virtual exhibition stand in its newsletter.