Combination of door hardware and hospitality connects

But less obvious angles are also possible, such as the original combination of door hardware and hospitality. Siebe ten Hulscher: "In Ten Hulscher's latest Anastasius Collection, four special colors steal the show. They are based on our own Anastasius Grand Café, which is located in the same building in Garderen. A collaboration that brings the best of both worlds."

Unique collaboration with Anastasius Grand Café

With the arrival of the GPF Anastasius Collection, Ten Hulscher further expands its wide range of high-quality coated door hardware. The line consists of four colors that in appearance and title have a link with grand café Anastasius. Dark blend is associated with a morning espresso. Bronze blend reflects the color of bokbier and mocha blend corresponds to a latte macchiato. To top it off, champagne blend can be toasted.

The launch of Anastasius Grand Café in May 2019 was one of the concepts Ten Hulscher put into practice with an eye on its dealers and customers. An important goal was to create added value in mutual contact, as the company values its business relationships. Thanks to the grand café, visitors to the showroom receive a welcoming reception - and also during information meetings with dealers, the catering in the building comes in handy for lunches, dinners or a cup of coffee at the bar.

Interactive concepts increase convenience for both dealer and customer

The use of interactive sales displays is an important marketing tool for Ten Hulscher. Siebe ten Hulscher: "You can buy a door handle online, but many people want to experience and feel a handle before they buy it. Thanks to the simple but effective 'mix and match' principle of our GPF CombiVari displays, you can easily combine different door handles with roses and shields. This creates personal customized door hardware. We want to help our dealers sell our products in the best possible way. We therefore continue to innovate with our smart sales tools, but also provide regular training sessions at our premises in Garderen. In this way we bring dealers up to date on our product range, explain new articles in a practical manner, and there is ample time to tour our showroom."

Largest range of coated door hardware for indoor and outdoor use

The arrival of the new Anastasius line further expands Ten Hulscher's range of coated door hardware. The products have a solid stainless steel base and come in a wide range of models. The stainless steel is finished with a high-quality powder coating with UV protection. This makes the door handle last longer, making it a durable option. Moreover, the product is resistant to weathering and remains colorfast for years. This makes the door hardware very suitable for both indoor and outdoor use. Thanks to the subtle structure incorporated in the coating, the user experiences extra grip. Ten Hulscher is proud of its private label with sixteen different finishes available from stock. It provides an inclusive program that serves every target group and every interior.

Perhaps the best known example of Ten Hulschers coated door hardware is its GPF Black Collection. The range of black items is vast and is equally suitable for indoor and outdoor use. From house number to door handle and from window hardware to handrail bracket. The products are available with and without texture, depending on customer requirements. Thanks to interactive wall signs and sales columns, GPF Black has a large sales volume with its dealers. Coated door hardware places a personal signature on every interior.